The traditional top watches now come with the latest technology

By , in Gadgets on .

In the glittering battle of luxury accessories, the watchmaking sector, faced with the advancement of touch screens – in the form of a wristband or smartwatch – decided to coat its precision mechanisms with a patina of intelligence. For an audience that seeks to merge connectivity with tradition, the hybrid category emerges. According to a recent study, this combination of analog piece with advanced technology, is in full swing. Thus, by 2022 they will be able to reach 50% of the smartwache market and divide the cake with Apple and Samsung clocks.

In the first instance, weakened by the crash of the Apple Watch, the Swiss manufacturers set out to convert many of their mechanical parts into gadgets. And although the results were not as expected, thanks to the setback, they discovered that the answer was in the balance and not in overcoming. That is, they were expected to hide a few intelligent functions (such as quantifier of steps and calories, GPS and mobile connection via Bluetooth) after a classic façade.

Emporio Armani Connected. The Italian firm of the eagle opts for metallic finishes and elegant brushed spheres. It is a smart watch that takes advantage of the improvements of the new operating system Wear OS.
Emporio Armani Connected. The Italian firm of the eagle opts for metallic finishes and elegant brushed spheres. It is a smart watch that takes advantage of the improvements of the new operating system Wear OS.

Hybrid watches – according to the Smartwatches report: Trends, Vendor Strategies & Forecasts 2018-2022, from the consultancy Juniper Reserch – will be the ones that will experience the greatest growth in the next 4 years. Its sales will increase by 460% from 2017, compared to the increase of 160% recorded by those considered smartwatch ‘pure’, with digital display.

The study determined that while GPS is the complement most valued by carriers and the fastest growing, while NFC technology is the one that less interest awakens. In this same sense, the connection via bluetooth is slowly imposed on Wi-Fi, its immediate rival.

“Unlike smart watches, whose design is very similar to each other, hybrids, on the other hand, do not lose their DNA in their technological transfer and retain their characteristic shape.” To this we must add that smartwatches become obsolete in the short term, something that does not happen with hybrids, since they never lose their elegance, “says Karina Micchiché, brand manager of the distributor Land Watch.

Under a cloak of apparent sobriety, the Emporio Armani Connected hides a technological arsenal. Starting with its Snapdragon Wear 2100 chip from Qualcomm and compatibility for both iOS and Android. The device has a finish with stainless steel chassis and customized straps of different materials that can be exchanged.

The Swiss brand TAG Heuer, redefined the possibilities of a piece connected with an ingenious modular concept to decorate its Connected Modular 45. Thus, there are 7 standard models, whose straps and handles can be customized. The digital module can be replaced by a mechanical three-needle Caliber 5. Just a few clicks so that the LED quadrant becomes an attractive mechanical watch.

His machinery was developed in collaboration with Intel and Google. It has an AMOLED high definition screen of 390 by 390 pixels and a large selection of TAG Heuer spheres to modify at will.